Apple Fall 2026 Keynote // iPhone Duo Launch

​

2nd Unit Lead Producer

​

I feel so fortunate to have gotten to work with Apple on their 2026 September Keynote, and in particular getting to launch the iPhone Duo. Apple operates with such a high level of craft and care, and it was such a cool experience to shoot all the new products, and getting to work so closely with so many different teams. As of one of the three unit creative production leads, I was responsible for working with Product Managers, Engineers, Keynote Producers, Creatives, Security, and the Executive Suite to produce the product lifestyle and use-case vignettes. We shot at iconic California locations including LA Union Station and Huntington Gardens. 

 

One of the most interesting parts of my job was working with in development products, and getting to see a rare inside look into how one of the most innovative tech comparnies operates. Also to be honest I literally am obsessed with the Duo's photo features. Like I can't wait to give my sister real time feedback since she literally loves to absolutely botch photos of me.

​

Responsibilities included creative and production. ​​

​

Credits:

Creative Directors: Caio Lazzuri  & Jeff Salomonsson · Managing Producers: Paul Middlemiss, Chella Boehm, Sasha Rawji · 1st Unit Producer: Emily Darby · 2nd Unit Producer: Jacqueline Sloman · 3rd Unit Producer: Jesse Hoy, 2nd Unit Creatives: Maria Prima Darwich and Roma Real, ·  2nd Unit Creative Producers: Carmen Guan, Flora Morofsky · 2nd Unit Keynote Producers: Robert Nutt, Eden Park, Michelle Shekari. Plus many many many more amazing people!