Xfinity Watchathon

Creative Strategist​

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Watchathon is a week long event where all Xfinity subscribers gain access to free premium channels. In 2019, we launched Watchathon with experiential activations for two of TV's biggest shows, HBO’s Game of Thrones and Showtime’s Billions. The first experience was at Manhattan's Classic Car Club, a shoot location for Billions, and then later in the week at a Westoros inspired castle outside of Boston. Both events included live twitter shows, talent interviews, and the opportunity to live experiences from fan’s favorite scenes. We had 8.3M Twitter Live views and contributed to the highest single day of viewing in Xfinity TV history. 

 

In total, we produced two thirty minute live streams, twelve social posts, and four thirty second social videos.

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Responsibilities included content and experience strategy, content planning, designed run of show format, fan sign ups and transportation. 

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Agency: Goodby Silverstein & Partners · Creative Director: Jon Wolanske · Creative Team: Jasper Yu & Danielle Gasbarro · Account Manager: Katie Freedman · Strategy Directors: Cassi Husain & Nick Reggers · Creative Strategist: Jacqueline Sloman