Cheetos Diss Track

Research Strategist

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With Doritos coming out with their own extra hot flavor, we created a retaliation track that gave Flamin’ Hot Cheetos fan’s an anthem to rally behind and announce the relaunch of Flamin’ Hot Asteroids. Though the Diss Track was a social only response to the Doritos super bowl spot, our video quickly went viral. We saw over ninety million organic PR impressions and were highlighted on World Star Hip, The Shade Room, HipHopDX, Delish, AltPress, and FoodBeast. 

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Responsibilities included social strategy, research, analytics, and creative development.