Sam Adams Oktoberfest

Creative Producer

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Oktoberfest is the biggest beer festival in the world, and one of the biggest moments in beer culture annually. It begins mid-September worldwide, with festivities popping up in cities all around the US. It’s a celebration of tradition, an excuse to dress up, a time to see friends and drink great beer — what’s not to love? It also marks the start of fall and everything that goes with it: football, leaves, spooky season, and breaking out your cozy shirts. 

Sam Adams’ primary Octoberfest campaign “Your Time to Stein” encourages drinkers to let loose, and celebrate beer with beer. 

 

We’ve created a simple OLV format to get Your Cousin involved in the Octoberfest stein promotion for an efficient budget for social. The premise is simple: Your Cousin loves Octoberfest, so he had steins made for all his ‘friends’ in the neighborhood.

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Responsibilities included creative production, physical production, post-production, and financial management.