Lindsey Vonn Strut & Sleep

Creative Producer

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Fashion brands create beautiful films for clothes, perfume and other products. But the real secret to beauty— is sleep. So to promote better sleep with Idorsia, we decided to show how ‘a good night’s sleep' is truly the ultimate pinnacle of fashion. Because let's be real y'all, sleep will never go out of style.

 

We brought this idea to life with short films and photos starring Lindsey Vonn, shot in the same style as luxury brand campaigns that could be shared across all her social platforms. We loved the idea of a misdirect— where viewers initially believe they’re watching a beauty ad, only to reveal it’s about sleep. 

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Responsibilities included creative, production, post-production, finance, and celebrity talent management.​​

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Agency: Goodby Silverstein & Partners · Creative Directors: Kate Baynham & Hanna Wittmark · Creative Team: Neha Guria & Alex Petosa · Executive Producer: Rachel Saxon · Creative Producer: Jacqueline Sloman · Associate Creative Producer: Katie Minie · Group Account Director: Shanley McClure