Cher // VIDA 

Creative Associate

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Cher launched her scarf line in partnership VIDA & Co. The goal was to create a product that exemplified Cher's unique personal style, but would still be something all her fans would find comfortable wearing, not just the ones with more outlandish personal style. The line, along with all creative assets drew inspiration from Cher's favorite mirror in her Beverly Hill's home. I had the pleasure of ghost writing for Cher’s emoji filled twitter, creating digital and social assets, and assisting with the production of the overall product launch. 

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Responsibilities included art direction, copy, and production assistance.