Xfinity Reality Bar

Creative Strategist

 

In celebration of Xfinity Reality Week, we took over a sports bar in Miami, Florida, and created the world’s first bar designed for reality fans. A place where everybody knows Lisa Vanderpump’s name. A place where reality TV fans can cheer on their favorite stars. A place where no one is shamed for relishing in pure trash TV.  

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The bar became the set of Xfinity’s own on-demand TV show with 27 reality TV star guests. Each night, we filmed a twitter live after show from the bar’s stage that brought together stars and podcasters from different shows and networks

 

The experience included three productions a day, (two pre-recorded, one live) in front of a live studio audience. Final assets included a thirty minute nightly twitter live talk show, six to thirty second social videos, and eight to fifteen minute segments for Xfinity’s X1 hub.

 

Responsibilities included content and experience planning, creative direction for all social assets, in-image super copy, partnered with account management to co-lead a seven day run of show.