Smartfood Add Smarts

Campaign Producer

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The world is full of dumb decisions. But what if we could help make the world a little smarter, one kernel at a time. So let’s help offset all the not-so-smart things we see every day. By rewarding people for showing their smarts. And in doing so, make the world a little smarter.

 

Luckily Smartfood gives you all the flavor without all the calories. That’s smart. True, it’s not going to turn you into Neil Degrasse Tyson overnight, but at least it’ll take you one step further away from a Darwin award.

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We produced a digital focused campaign for streaming, youtube, and social ads with a :30, :15, and 3 unique :06s. To keep costs down, we cast Canadian non-union talent and shot in Mexico City.

 

Responsibilities included production, post-production, and financial management.