ServiceNow with Idris Elba

Creative Producer

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You probably wouldn't assume this based off my overall vapid cool girl vibe, I’ve actually been an AI early adopter!! Yes, I know it’s shocking but she is into tech!!! I got the opportunity to collaborate with ServiceNow, a big player in the enterprise AI space. Aside from getting to work with Idris Elba and spend two weeks in London, which was obvi huge for moi, I’ve also got a way better understanding of what kind of issues businesses are running into with AI. Frankly, AI isn’t really living up to the hype, which sucks!! Like we want it to be easy and work smoothly, but we are running into the same data issues we have with other tech platforms. Half the time companies are investing a bunch of time and money into products that won’t even load. I’ve loved learning about how ServiceNow is utilizing their platform to solve this issue. I even got to create work with ServiceNow’s internal creative department, along with two different agencies! It was fun to get a look behind the curtain, and meet some cool people along the way!

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We created a :60/:30 TV spot that launched on Christmas Day during all the major sporting events, and social/digital :15s and :06s, along with stills for out of home, display, and SN's web pages. A few of my faves from the campaign are included here! 

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Responsibilities included creative, production, post-production, BTS, social content, finance, and celebrity talent management.