Pillsbury Bakes Up Bigger

Creative Producer

​

My dreams came true of bringing a 2 story high doughboy to life with a pokeable stomach! Over 2,000 people attended, and every attendee got served a cinnamon roll, a biscuit, or a crescent roll, along with a coupon. We also created a website for those at home to poke the doughboy on their phones!

A few gorgeous thoughts about the whole experience: 

1) I really underestimated the power of “smell” and how much the scent of fresh Pillsbury Cinnamon Rolls brought people into our experience. I kind of figured with all the beautiful (**not so beautiful**) scents of NYC, it was going to easily get overpowered. Turns out not the case, and it ended up being a major attraction to the activation.

2) I love being able to work on a brand where we get to describe things as “so cute!”. Cuteness is such an important part of the doughboy’s identity and it was an interesting challenge to bring him to life in a physical environment. You start with the 3D model but that doesn’t exactly translate to what it looks like in real life. Every fabric and medium is different, so I loved seeing how even a small shading adjustment under the eyes can make a world of difference. Also I found out that my passion is writing emails that say “omggggg that is just so adorable.”

3) Brand Ambassadors are such an integral part of the experience! I loved the upbeat energy of our team as they welcomed people into the experience and served them our product. They were great with kids and adults alike and were frankly just as important to the experience as the Doughboy himself!

Also I got stung by a wasp 4 times while in a Lyft to the fabricators the week before and made it my entire personality for the rest of the project. That’s my truth and I can’t help it! (See picture of me with the icepack below) ​

​

Responsibilities included creative, experiential production, BTS, social content, web development, and finance.